Are you playing the long game or the short one: three lessons from distance running to help you become a better entrepreneur or CEO. Entrepreneurs and CEOs, are you playing the long game or the short one? It is an important thing to distinguish when you’re growing a company and one that I have been […]
Customer Experience Design
Why You Need a Services, Rather than Product, Strategy
Why do we need services thinking, and why is it different than product thinking anyway? Service design. It’s a growing, but still nascent field. Yet it has the potential to pack a big punch for a large number of companies around the globe. Recent figures from The World Bank put services at around 78% of […]