Facilitation and Team Training: MIT Sloan School of Management, Journey Mapping Project
In 2015, I led a customer journey mapping project with MIT Sloan School of Management. The project involved four key components: a Kickoff Workshop to gather context and build institution-wide momentum for the work, a two week Research Intensive whereby I taught a team of students design research methods and oversaw an ethnographic study that they conducted at the university, data modeling work by Trestles that involved an on-site Synthesis Workshop with a cross-functional stakeholder group and the iterative development and design of customer personas and customer journey maps visualizing high-level findings from the research, and a post-research Report Out session whereby we presented our findings to a group of 35 administrators.
Service Design: Education Design Lab, Cybersecurity Careers Design Challenge
From 2013-2014 I served as the Challenge Lead for the Education Design Lab’s Cybersecurity Careers Challenge. This work involved designing and conducting a number of ethnographic research interviews, facilitation of program strategy sessions and co-creation workshops, service blueprinting, customer journey mapping, and rapid prototyping.
Startup Coaching and Advising, Various clients
Over the years, I have worked with a number of leading edge startup founders, including social entrepreneurs, technologists, health coaches, artists and personal brands just to name a few. Whether I am working just with the CEO or with a whole team, my startup sessions are always custom-designed and I believe firmly in co-creating their objectives with the client to foster solutions that fit their culture and their team dynamic.
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