{"id":1313,"date":"2019-06-05T23:19:06","date_gmt":"2019-06-06T03:19:06","guid":{"rendered":"http:\/\/rebeccahorton.net\/?p=1313"},"modified":"2019-06-06T21:44:35","modified_gmt":"2019-06-07T01:44:35","slug":"trends-driving-in-store-experience-in-2019","status":"publish","type":"post","link":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/","title":{"rendered":"Trends Driving In-store Experience in 2019"},"content":{"rendered":"\n<p>Earlier this year, I chatted with foot traffic analytics company <a href=\"https:\/\/www.getdor.com\/\">Dor<\/a> about key trends driving the future of in-store experience. Dor&#8217;s Joanna Rutter and I focused our discussion especially upon applications of trends that had a strong operational foundation, to ensure the chosen trends could be easily applied and scaled, rather than looked at as \u2018the cool exciting thing that\u2019s only possible in Manhattan.\u2019<\/p>\n\n\n\n<p>Without further ado, here are my three favorite trends driving in-store experience in 2019, and my tips for applying each one to your retail business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social Storytelling<\/strong><\/h2>\n\n\n\n<p>One of the biggest plays for retailers today lies in the realm of image and video-based storytelling using digital platforms like Instagram and YouTube. My take on how to do this well is what I like to call \u201csocial storytelling,\u201d which refers to a social media strategy that includes specific guidelines for daily posting of market-level content to engage audiences deeply and authentically in a story-driven, human to human way.&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/photofy.com\/\" target=\"_blank\">Photofy<\/a>, our partners for our latest pop-up in Raleigh, <a href=\"https:\/\/wearepaperplane.com\/cotton-bar\/\">The Market at Cotton Bar<\/a>, focus on just this thing: social content creation to facilitate photo-sharing and social commerce. The formula to doing this kind of storytelling well lies in having shared tools across an enterprise that allow for personalization and customization and offering regular training and guidelines to set up your market-level staff and brand representatives for success. To get started with social storytelling I recommend:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Identifying a tool like&nbsp;<a href=\"http:\/\/photofy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Photofy<\/a>&nbsp;and\/or&nbsp;<a href=\"https:\/\/meetedgar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MeetEdgar<\/a>&nbsp;for folks to use across your organization to make social assets consistent, repostable and easily-accessible<\/li><li>Assigning one store associate at all times to the task of posting\/digital storytelling.<\/li><li>Consider training the associate\/associates who will be posting content in the basics of photo and video, as well as the art of writing engaging captions (and titles, if you\u2019re working with YouTube as a primary channel)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"464\" src=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/ig-live.jpg?resize=697%2C464&#038;ssl=1\" alt=\"\" class=\"wp-image-1315\" srcset=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/ig-live.jpg?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/ig-live.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/ig-live.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/ig-live.jpg?resize=330%2C220&amp;ssl=1 330w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/ig-live.jpg?w=1394&amp;ssl=1 1394w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/ig-live.jpg?w=2091&amp;ssl=1 2091w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n\n\n\n<p>One of the brands who I\u2019ve been watching closely for best practices when it comes to social storytelling is Outdoor Voices. This company offers localized Instagram accounts (e.g.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/ovnashville\/\" target=\"_blank\">OV Nashville<\/a>) to promote events and respond to market-level needs, while also providing national content suitable to all audiences and their e-commerce shoppers via their main Instagram account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shrinking Store<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"367\" src=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/target.jpg?resize=550%2C367&#038;ssl=1\" alt=\"\" class=\"wp-image-1314\" srcset=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/target.jpg?w=550&amp;ssl=1 550w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/target.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/target.jpg?resize=330%2C220&amp;ssl=1 330w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption>Image: bu.com<\/figcaption><\/figure>\n\n\n\n<p>My second trend to watch is the \u201cshrinking store.\u201d This trend is about making the most of every square foot and reimagining the giant big box store format to build a small footprint that\u2019s more of an \u2018experience center\u2019 or \u2018merchandise pick-up\u2019 hub. In order to do this well, brands need to decide if they\u2019d like to focus more on brand exposure and customer experience or fulfillment and add-on purchase discovery as they reimagine their store format\u2014both models can work. If they choose the former, they need to develop a merchandising strategy that focuses on curation, human touch, and storyelling. If they choose the latter, market-level analytics are key: consider showcasing a small selection of products that will perform well in your market and provoke a sense of curiosity and intrigue\u2014these products can also be displayed at checkout when the online order is placed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitally-savvy Workforce<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img data-recalc-dims=\"1\" height=\"300\" width=\"200\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wearepaperplane.com\/wp-content\/uploads\/2019\/06\/employee-help-customer-200x300.jpg?resize=200%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-732\"\/><\/figure><\/div>\n\n\n\n<p>My third trend to watch is all about in-store digital enhancements&nbsp;that aren\u2019t about flashy smart store gadgets and mobile shopping as they are about stealthily empowering store associates to better serve customers. To apply this trend, both encourage&nbsp;<em>and<\/em>&nbsp;train your store associates to leverage tools like in-store wifi and advanced technologies to better serve customers. I can\u2019t emphasize the training side of this recommendation enough! Consider and implement a strategy for workforce training that ensures all staff are regularly brought up-to-date on new technologies impacting your store and consider bringing them into a brainstorm discussion about how to fully leverage them and how to create better, easier to use tools. For example, installing a foot traffic tracking tool across key transition points can help you more dynamically staff your store in its busiest and slowest moments.<\/p>\n\n\n\n<p>From my experience, your technology is only as good as your people-and people must be central to any tech implementation strategy. The coolest and sexiest in-store gadgets and systems will fail you unless you train associates in how to use them effectively and ensure they actually make associates\u2019 jobs easier, not harder. As an example, in-store mobile support via employee cell phones is a great idea, but if employees aren\u2019t able to regularly charge their cell phones and communicate with customers on their devices without violating corporate policies, that idea will fall flat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, I chatted with foot traffic analytics company Dor about key trends driving the future of in-store experience. Dor&#8217;s Joanna Rutter and I focused our discussion especially upon applications of trends that had a strong operational foundation, to ensure the chosen trends could be easily applied and scaled, rather than looked at as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,54],"tags":[],"class_list":["post-1313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trends Driving In-store Experience in 2019 - Rebecca Horton - Service Design, Growth Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends Driving In-store Experience in 2019 - Rebecca Horton - Service Design, Growth Strategy\" \/>\n<meta property=\"og:description\" content=\"Earlier this year, I chatted with foot traffic analytics company Dor about key trends driving the future of in-store experience. Dor&#8217;s Joanna Rutter and I focused our discussion especially upon applications of trends that had a strong operational foundation, to ensure the chosen trends could be easily applied and scaled, rather than looked at as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Rebecca Horton - Service Design, Growth Strategy\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-06T03:19:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-07T01:44:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/trends-driving-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rebecca@thetrestles.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rebecca@thetrestles.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/\"},\"author\":{\"name\":\"rebecca@thetrestles.com\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#\\\/schema\\\/person\\\/f0a0fc88b972da9089062749ee658b14\"},\"headline\":\"Trends Driving In-store Experience in 2019\",\"datePublished\":\"2019-06-06T03:19:06+00:00\",\"dateModified\":\"2019-06-07T01:44:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/\"},\"wordCount\":774,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#\\\/schema\\\/person\\\/24625bf5c969a92a7a094a6e5b9f5afc\"},\"image\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/trends-driving.jpg?fit=4896%2C3264&ssl=1\",\"articleSection\":[\"Blog\",\"Retail\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/\",\"url\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/\",\"name\":\"Trends Driving In-store Experience in 2019 - Rebecca Horton - Service Design, Growth Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/trends-driving.jpg?fit=4896%2C3264&ssl=1\",\"datePublished\":\"2019-06-06T03:19:06+00:00\",\"dateModified\":\"2019-06-07T01:44:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/trends-driving.jpg?fit=4896%2C3264&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/trends-driving.jpg?fit=4896%2C3264&ssl=1\",\"width\":4896,\"height\":3264},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/trends-driving-in-store-experience-in-2019\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends Driving In-store Experience in 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#website\",\"url\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/\",\"name\":\"Rebecca Horton - Service Design, Growth Strategy\",\"description\":\"Growth Strategy Consultant\",\"publisher\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#\\\/schema\\\/person\\\/24625bf5c969a92a7a094a6e5b9f5afc\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#\\\/schema\\\/person\\\/24625bf5c969a92a7a094a6e5b9f5afc\",\"name\":\"Rebecca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i1.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1\",\"url\":\"https:\\\/\\\/i1.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i1.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1\",\"width\":5100,\"height\":5100,\"caption\":\"Rebecca\"},\"logo\":{\"@id\":\"https:\\\/\\\/i1.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#\\\/schema\\\/person\\\/f0a0fc88b972da9089062749ee658b14\",\"name\":\"rebecca@thetrestles.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb88785784110802b30c50b0d69eb904112dc714e5783fc4f09073944bd05e93?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb88785784110802b30c50b0d69eb904112dc714e5783fc4f09073944bd05e93?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb88785784110802b30c50b0d69eb904112dc714e5783fc4f09073944bd05e93?s=96&d=mm&r=g\",\"caption\":\"rebecca@thetrestles.com\"},\"url\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/author\\\/rebeccathetrestles-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trends Driving In-store Experience in 2019 - Rebecca Horton - Service Design, Growth Strategy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/","og_locale":"en_US","og_type":"article","og_title":"Trends Driving In-store Experience in 2019 - Rebecca Horton - Service Design, Growth Strategy","og_description":"Earlier this year, I chatted with foot traffic analytics company Dor about key trends driving the future of in-store experience. Dor&#8217;s Joanna Rutter and I focused our discussion especially upon applications of trends that had a strong operational foundation, to ensure the chosen trends could be easily applied and scaled, rather than looked at as [&hellip;]","og_url":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/","og_site_name":"Rebecca Horton - Service Design, Growth Strategy","article_published_time":"2019-06-06T03:19:06+00:00","article_modified_time":"2019-06-07T01:44:35+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/trends-driving-1024x683.jpg","type":"image\/jpeg"}],"author":"rebecca@thetrestles.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rebecca@thetrestles.com","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/#article","isPartOf":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/"},"author":{"name":"rebecca@thetrestles.com","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#\/schema\/person\/f0a0fc88b972da9089062749ee658b14"},"headline":"Trends Driving In-store Experience in 2019","datePublished":"2019-06-06T03:19:06+00:00","dateModified":"2019-06-07T01:44:35+00:00","mainEntityOfPage":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/"},"wordCount":774,"commentCount":0,"publisher":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#\/schema\/person\/24625bf5c969a92a7a094a6e5b9f5afc"},"image":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/trends-driving.jpg?fit=4896%2C3264&ssl=1","articleSection":["Blog","Retail"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/","url":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/","name":"Trends Driving In-store Experience in 2019 - Rebecca Horton - Service Design, Growth Strategy","isPartOf":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/#primaryimage"},"image":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/trends-driving.jpg?fit=4896%2C3264&ssl=1","datePublished":"2019-06-06T03:19:06+00:00","dateModified":"2019-06-07T01:44:35+00:00","breadcrumb":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/#primaryimage","url":"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/trends-driving.jpg?fit=4896%2C3264&ssl=1","contentUrl":"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/trends-driving.jpg?fit=4896%2C3264&ssl=1","width":4896,"height":3264},{"@type":"BreadcrumbList","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/trends-driving-in-store-experience-in-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rebeccahorton.net\/rebeccahorton\/"},{"@type":"ListItem","position":2,"name":"Trends Driving In-store Experience in 2019"}]},{"@type":"WebSite","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#website","url":"https:\/\/rebeccahorton.net\/rebeccahorton\/","name":"Rebecca Horton - Service Design, Growth Strategy","description":"Growth Strategy Consultant","publisher":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#\/schema\/person\/24625bf5c969a92a7a094a6e5b9f5afc"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rebeccahorton.net\/rebeccahorton\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#\/schema\/person\/24625bf5c969a92a7a094a6e5b9f5afc","name":"Rebecca","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i1.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2018\/03\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1","url":"https:\/\/i1.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2018\/03\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1","contentUrl":"https:\/\/i1.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2018\/03\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1","width":5100,"height":5100,"caption":"Rebecca"},"logo":{"@id":"https:\/\/i1.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2018\/03\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1"}},{"@type":"Person","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#\/schema\/person\/f0a0fc88b972da9089062749ee658b14","name":"rebecca@thetrestles.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fb88785784110802b30c50b0d69eb904112dc714e5783fc4f09073944bd05e93?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb88785784110802b30c50b0d69eb904112dc714e5783fc4f09073944bd05e93?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb88785784110802b30c50b0d69eb904112dc714e5783fc4f09073944bd05e93?s=96&d=mm&r=g","caption":"rebecca@thetrestles.com"},"url":"https:\/\/rebeccahorton.net\/rebeccahorton\/author\/rebeccathetrestles-com\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/06\/trends-driving.jpg?fit=4896%2C3264&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/posts\/1313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/comments?post=1313"}],"version-history":[{"count":6,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/posts\/1313\/revisions"}],"predecessor-version":[{"id":1322,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/posts\/1313\/revisions\/1322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/media\/1317"}],"wp:attachment":[{"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/media?parent=1313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/categories?post=1313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/tags?post=1313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}