{"id":1364,"date":"2020-01-02T19:16:54","date_gmt":"2020-01-02T23:16:54","guid":{"rendered":"http:\/\/rebeccahorton.net\/?page_id=1364"},"modified":"2020-01-02T19:16:57","modified_gmt":"2020-01-02T23:16:57","slug":"guiding-principles","status":"publish","type":"page","link":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/","title":{"rendered":"Guiding Principles"},"content":{"rendered":"\n<p>I envision a future where the average business expresses its purpose and identity through an energetic, multi-sensory relationship. Through my work, I want to help companies build brand and employee experiences that are more than skin-deep&#8212;they&#8217;re <em>intentional<\/em>, <em>relational<\/em>, <em>spirited<\/em>. As such, I have outlined my Guiding Principles below.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"919\" src=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1.jpg?resize=697%2C919&#038;ssl=1\" alt=\"\" class=\"wp-image-1374\" srcset=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?resize=777%2C1024&amp;ssl=1 777w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?resize=228%2C300&amp;ssl=1 228w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?resize=768%2C1012&amp;ssl=1 768w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?resize=1166%2C1536&amp;ssl=1 1166w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?resize=1554%2C2048&amp;ssl=1 1554w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?w=1943&amp;ssl=1 1943w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?w=1394&amp;ssl=1 1394w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\">Human-centered<\/p>\n\n\n\n<p>Relationships can be measured in email opens and social shares, but I&#8217;m also interested in reanimating what happens offline \u2014 the relational spaces between register and doorway, between phone and product, between staff and customer.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"506\" src=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/01\/tower-shine-e1546451963858.jpeg?resize=666%2C506&#038;ssl=1\" alt=\"\" class=\"wp-image-1157\" srcset=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/01\/tower-shine-e1546451963858.jpeg?w=666&amp;ssl=1 666w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2019\/01\/tower-shine-e1546451963858.jpeg?resize=300%2C228&amp;ssl=1 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\">Purpose-driven<\/p>\n\n\n\n<p>The most powerful brands drive from purpose, not mere efficiency. I tap into what makes your business special so you better resonate with customers and grow more deliberately.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"525\" src=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/multidimensional-1.jpg?resize=697%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-1381\" srcset=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/multidimensional-1-scaled.jpg?resize=1024%2C772&amp;ssl=1 1024w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/multidimensional-1-scaled.jpg?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/multidimensional-1-scaled.jpg?resize=768%2C579&amp;ssl=1 768w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/multidimensional-1-scaled.jpg?resize=1536%2C1158&amp;ssl=1 1536w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/multidimensional-1-scaled.jpg?resize=2048%2C1544&amp;ssl=1 2048w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/multidimensional-1-scaled.jpg?w=1394&amp;ssl=1 1394w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\">Multi-dimensional<\/p>\n\n\n\n<p>Our work is multi-dimensional. It takes your business into the physical and emotional planes that extend beyond your offerings.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"697\" src=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/courage.jpg?resize=697%2C697&#038;ssl=1\" alt=\"\" class=\"wp-image-1375\" srcset=\"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/courage-scaled.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/courage-scaled.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/courage-scaled.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/courage-scaled.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/courage-scaled.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/courage-scaled.jpg?resize=2048%2C2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/courage-scaled.jpg?w=1394&amp;ssl=1 1394w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\">Courageous<\/p>\n\n\n\n<p>Truly innovative work requires stepping out on the ledge at times. I will challenge you to become a bolder version of yourself, and I commit to speaking with courage and candor.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Want to Work Together?<\/h2>\n\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1256-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"1256\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/rebeccahorton\/wp-json\/wp\/v2\/pages\/1364#wpcf7-f1256-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1256\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1256-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:1256,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false,&quot;notice_dismissed_update-cf7-5.7.3&quot;:true}}\" \/>\n<\/fieldset>\n<p><label> Your Name (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your Email (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Which of the following best describes your needs? <\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"radio-893\"><span class=\"wpcf7-form-control wpcf7-radio\"><span class=\"wpcf7-list-item first\"><label><input type=\"radio\" name=\"radio-893\" value=\"Improving My Customer Experience\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">Improving My Customer Experience<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"radio\" name=\"radio-893\" value=\"Evolve My Storytelling\" \/><span class=\"wpcf7-list-item-label\">Evolve My Storytelling<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"radio\" name=\"radio-893\" value=\"Working Through Implementation Roadblocks\" \/><span class=\"wpcf7-list-item-label\">Working Through Implementation Roadblocks<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"radio\" name=\"radio-893\" value=\"Testing A New Concept\" \/><span class=\"wpcf7-list-item-label\">Testing A New Concept<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><label> Tell Me More!<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"10\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I envision a future where the average business expresses its purpose and identity through an energetic, multi-sensory relationship. Through my work, I want to help companies build brand and employee experiences that are more than skin-deep&#8212;they&#8217;re intentional, relational, spirited. As such, I have outlined my Guiding Principles below. Human-centered Relationships can be measured in email [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-1364","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guiding Principles - Rebecca Horton - Service Design, Growth Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guiding Principles - Rebecca Horton - Service Design, Growth Strategy\" \/>\n<meta property=\"og:description\" content=\"I envision a future where the average business expresses its purpose and identity through an energetic, multi-sensory relationship. Through my work, I want to help companies build brand and employee experiences that are more than skin-deep&#8212;they&#8217;re intentional, relational, spirited. As such, I have outlined my Guiding Principles below. Human-centered Relationships can be measured in email [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/\" \/>\n<meta property=\"og:site_name\" content=\"Rebecca Horton - Service Design, Growth Strategy\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-02T23:16:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-777x1024.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/guiding-principles\\\/\",\"url\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/guiding-principles\\\/\",\"name\":\"Guiding Principles - Rebecca Horton - Service Design, Growth Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/guiding-principles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/guiding-principles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/man-vision-1-777x1024.jpg\",\"datePublished\":\"2020-01-02T23:16:54+00:00\",\"dateModified\":\"2020-01-02T23:16:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/guiding-principles\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/guiding-principles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/guiding-principles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/man-vision-1-scaled.jpg?fit=1943%2C2560&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/man-vision-1-scaled.jpg?fit=1943%2C2560&ssl=1\",\"width\":1943,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/guiding-principles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guiding Principles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#website\",\"url\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/\",\"name\":\"Rebecca Horton - Service Design, Growth Strategy\",\"description\":\"Growth Strategy Consultant\",\"publisher\":{\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#\\\/schema\\\/person\\\/24625bf5c969a92a7a094a6e5b9f5afc\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/rebeccahorton.net\\\/rebeccahorton\\\/#\\\/schema\\\/person\\\/24625bf5c969a92a7a094a6e5b9f5afc\",\"name\":\"Rebecca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i1.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1\",\"url\":\"https:\\\/\\\/i1.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i1.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1\",\"width\":5100,\"height\":5100,\"caption\":\"Rebecca\"},\"logo\":{\"@id\":\"https:\\\/\\\/i1.wp.com\\\/rebeccahorton.net\\\/rebeccahorton\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guiding Principles - Rebecca Horton - Service Design, Growth Strategy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/","og_locale":"en_US","og_type":"article","og_title":"Guiding Principles - Rebecca Horton - Service Design, Growth Strategy","og_description":"I envision a future where the average business expresses its purpose and identity through an energetic, multi-sensory relationship. Through my work, I want to help companies build brand and employee experiences that are more than skin-deep&#8212;they&#8217;re intentional, relational, spirited. As such, I have outlined my Guiding Principles below. Human-centered Relationships can be measured in email [&hellip;]","og_url":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/","og_site_name":"Rebecca Horton - Service Design, Growth Strategy","article_modified_time":"2020-01-02T23:16:57+00:00","og_image":[{"url":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-777x1024.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/","url":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/","name":"Guiding Principles - Rebecca Horton - Service Design, Growth Strategy","isPartOf":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/#primaryimage"},"image":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/#primaryimage"},"thumbnailUrl":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-777x1024.jpg","datePublished":"2020-01-02T23:16:54+00:00","dateModified":"2020-01-02T23:16:57+00:00","breadcrumb":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/#primaryimage","url":"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?fit=1943%2C2560&ssl=1","contentUrl":"https:\/\/i0.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2020\/01\/man-vision-1-scaled.jpg?fit=1943%2C2560&ssl=1","width":1943,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/guiding-principles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rebeccahorton.net\/rebeccahorton\/"},{"@type":"ListItem","position":2,"name":"Guiding Principles"}]},{"@type":"WebSite","@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#website","url":"https:\/\/rebeccahorton.net\/rebeccahorton\/","name":"Rebecca Horton - Service Design, Growth Strategy","description":"Growth Strategy Consultant","publisher":{"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#\/schema\/person\/24625bf5c969a92a7a094a6e5b9f5afc"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rebeccahorton.net\/rebeccahorton\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/rebeccahorton.net\/rebeccahorton\/#\/schema\/person\/24625bf5c969a92a7a094a6e5b9f5afc","name":"Rebecca","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i1.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2018\/03\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1","url":"https:\/\/i1.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2018\/03\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1","contentUrl":"https:\/\/i1.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2018\/03\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1","width":5100,"height":5100,"caption":"Rebecca"},"logo":{"@id":"https:\/\/i1.wp.com\/rebeccahorton.net\/rebeccahorton\/wp-content\/uploads\/2018\/03\/Rebecca_01_mod.jpg?fit=5100%2C5100&ssl=1"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/pages\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":18,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/pages\/1364\/revisions"}],"predecessor-version":[{"id":1387,"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/pages\/1364\/revisions\/1387"}],"wp:attachment":[{"href":"https:\/\/rebeccahorton.net\/rebeccahorton\/wp-json\/wp\/v2\/media?parent=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}